Thursday, October 8, 2015

Why does everything have to smell?

What in Jeebus' name is "Unstopable" you might ask, other than an utterly moronic product name? Well, it's an utterly moronic product named by people who can't spell.
It's a "scent booster". For real. It makes your clothes smell like chemical warfare - for longer! That's right, it extends the smell of your fabric softener so you can sicken people for a whole week up to TWELVE WEEKS at a time.

I'm so thankful I don't have scent allergies. But it should be clear to everyone, except for those who seem to lack empathy, that more and more people have allergies. Finding more ways to increase the quantity of unnecessary chemical exposure seems to be a full-time job for all these companies who can't find a new product with value. So instead, they take an existing product and make it smell.

The most bizarre one is laundry detergents that are meant to be hypoallergenic - but then they add scents. Y'know, your customer is buying your product because they DON'T want unnecessary artificial additives. Why not just sell an optional little packet of lavender (at a high margin) that those who want things to smell can add in, and those who can't/don't want things to smell don't have to worry.

When you're making a product, aim for the widest base. Specialization shouldn't be in the base product, increasing the number of SKUs. Increase the number of post-purchase add-ons, and gain your economies of scale in the manufacture of the base product. Will it work for all products? No, of course not. But it lets every customer get exactly what they want, without compromise. Instead of being forced to buy things you can't or don't want in your life, buy what you want, and accessorize your way to happiness.

But for the love of humanity, don't wear that scent anywhere outside the house.

No comments:

Post a Comment